Bree Serif

Bree Serif is an energetic and mature slab serif that maintains the original flavour of handwriting, but supports optimal editorial usage. The slabby nature of its shapes makes for a strong impression while retaining the uniqueness of its sans cousin.

  • Gold for Original Typeface Category, 2014 European Design Awards
  • ISTD 2014
  • Tipos Latinos 2014

Restaurant teases with lobster and sex.

Click to Edit

With drinks served in breast-shaped cups and bottle openers shaped like a wooden penis, restaurant encourages customers to mix food with sex.

Click to Edit

Lu’s father overcame initial reservations about some of the decor and took charge of the kitchen, dishing up a menu that features items such as ‘Horny’ and ‘Sensuous World’. “Food and sex are the basic desires of humans, and the phrase has not changed in more than 5,000 years,” Lu told Reuters. “Release your basic instincts and Liberate yourself are the two concepts we used as the basis for the restaurant.”

Lu said she was catering to a new generation of educated city residents who are increasingly willing to explore sex. Chinese society has long left behind the days when talking about sex was taboo, but sexual education in schools remains almost non-existent. 

Click to Edit

Venues like Lu’s can also fall foul of the authorities. In April, police ordered the two-week closure of a bar in the capital, Beijing, after it staged a performance art show in which the audience was invited to touch a woman's breasts through her clothes.

Apart from one visit by police, Lu said, she has been left to continue to run her establishment, where inflatable naked dolls sit on shelves and waiters wear aprons with breasts on them. That may change, though, with Lu planning to ramp up the kinkiness by putting women customers in handcuffs and getting their male companions to feed them. She also wants to offer customers the chance to whip the waitresses.

Click to Edit

The Backstory

Bree Serif

Bree Serif is an energetic and mature slab serif that maintains the original flavour of handwriting, but supports optimal editorial usage.

In 2008 TypeTogether released Bree, a spirited and rhythmic upright italic that quickly became a favourite among brand and editorial designers. All the personality is alive and well in José Scaglione and Veronika Burian’s Bree Serif, with the added benefit of working in more scenarios when paired together.

Bree Serif is an energetic and mature slab serif — a separate type family in its own right — even though it follows the same theme as its predecessor. The characters in Bree Serif maintain the original flavour of handwriting, but support optimal editorial usage. The slabby nature of its shapes, particularly in the heavier weights, makes for a strong impression.

Bree Serif retains the uniqueness of its sans cousin, such as the single-story ‘a’, the cursive ‘e’, the rhythmic ‘k’, and the looped characters in the italic weights. Alternates of ‘a’, ‘e’, ‘g’, ‘k’, and ‘y’ are available in the upright styles when a more neutral look is desired

As readable in text sizes as it is distinct in headlines, Bree Serif puts a pair of modern glasses on Bree’s face. The complete Bree Serif family, along with our entire catalogue, has been optimised for today’s varied screen uses.

Be sure to check out Bree, a spirited and rhythmic upright italic that’s ideal for display use.

About Us

TypeTogether is an indie type foundry committed to excellence in type design with a focus on editorial use. Additionally, TypeTogether creates custom type design for corporate use. We invite you to browse our library of retail fonts or contact us to discuss custom type design projects.