The original Adelle Sans, José Scaglione and Veronika Burian’s award-winning sans serif, provides a clean and spirited take on the traditional grotesque sans. The loopless Thai design was created by Smich Smanloh & Anuthin Wongsunkakon in the same spirit of the full Adelle Sans family.

Adelle Sans Thai was expected to handle the most demanding editorial design problems. This led to the loopless design, a modern and simplified form of Thai handwriting with speed. The combination of lively character and unobtrusive appearance inherent to grotesque sans serifs make it an utterly versatile tool for every imaginable situation. Whether for branding, signage, editorial, or advertising, the keyword behind Adelle Sans Thai’s use is flexibility.

Adelle Sans Thai is available in seven weights that capitalise on legibility and provide the designer a wide range of text emphasis within their layout. By creating weights from Thin to Heavy, the loopless Thai is a perfect counterpart to the Latin with distinct individual and family advantages: space-saving design, higher legibility in small sizes, modern appeal, additional room for clear tonal marks, and a similar texture to the rest of the enormous Adelle Sans family.

Rooted in the belief that broad language support is crucial to modern type design, Adelle Sans Thai is yet another push in TypeTogether’s ongoing multilingual efforts. Adding language support is not a simple act of matching geometry stroke for stroke; each script must harmonise with the others while still maintaining its own identity. Thai script’s complexity ranges from its dense shapes and combined marks to the fact that it doesn’t contain word spaces, making it more complex than its Latin counterpart. The Adelle family’s naturally clean and spirited shapes lend themselves to an appropriate Thai translation of the Latin’s colour and feel, matching the overall functionality, purpose, and cultural awareness.

Across the entire multilingual family — Latin, Arabic, Armenian, Cyrillic, Devanagari, Greek, now loopless Thai, and with more on the way — each has been engineered to optically match the proportions of its counterparts. (Note: In addition to Thai, this font includes our full Latin character set which supports hundreds of languages. Please refer to the digital specimen for more information.) Adelle Sans Thai’s exhaustive character set and OpenType support delivers consistent, flexible, and personable results in digital and printed multilingual documents and multicultural branding.

CREDITS
Lead Design and Concept:
Smich Smanloh & Anuthin Wongsunkakon (Thai)
Veronika Burian & José Scaglione (Latin)

Engineering:
Smich Smanloh (Thai)
Joancarles Casasín (Latin & Thai)
 
Quality assurance:
Ben Mitchell (Thai)
Azza Alameddine (Latin)

Graphic design:
Mint Tantisuwanna
Elena Veguillas

Copywriting:
Joshua Farmer

Consultancy on Thai:
Ben Mitchell
 
Thai proofreading
Sirin Gunkloy

Special thanks to Pilar Cano for her feedback on the Thai