File: inc_botonera.html

→ Your cart is empty
We apologize but the currency exchange
rates system seems to be offline now.
Please try again later or continue
with purchase in Euros.
File: inc_header_interno.html
CONTENT
Home / Type in use / Silver Hills Bakery
 

Silver Hills Bakery

DateApril 2009
Font
Karacters Design Group choose Bree for the rebranding of a product line of sliced breads for their client Silver Hill Bakery, a Canadian company.
The redesign clearly freshens up the otherwise rather dull food category by using solid, matte colours on biodegradable bags with witty illustrations by Robert Hanson. The packaging has a distinct character and is bound to be picked up and examined by customers.
James Bateman, creative director, Karacters Design Group, says: "Our goal was to develop new packaging that would break through the homogeneity and connect with consumers in a humanistic way,”  “The witty illustrations and unique names engage customers on an emotional level that makes you want to smile, while the short stories reveal the authenticity and integrity behind each carefully crafted loaf.”
Bree successfully communicates this playful approach.
File: inc_view_static_content3.html
This section features design projects using TypeTogether's fonts. Do you use our fonts? If so, show us! Please include appropriate credit and contact details.
File: inc_add_galleries.html
File: inc_view_static_structure3.html
File: inc_footer.html
File: showRubro.html