Eskapade’s full-on contrast

Pennybridge is a creative studio based in Queensland, Australia, focusing on unconventional ways of producing great work. Trek, Yeti, Jameson Whiskey, Oakley, Foot Locker, and many other brands have utilized their specialisations. Through their full-on system — going from chaos to clarity — they are able to create customer connections on cue for corporations and causes. (Too many C words, or just enough?)

While their output has been judged as top-of-class and their award roster grows by the month, to them it’s more about the outcome with how the customer and client can connect through trust. As a signal of their perspective on branding, Pennybridge chose Eskapade Fraktur’s unique and aggressive look to set it apart from other bland agencies. Eskapade creates new common ground between a nimble oldstyle serif font and an experimental Fraktur, and it contrasts well against the standard pill-shaped all-caps sans chosen for headings.

High contrast for high achievements — this is Pennybridge’s goal for both themselves and their clients.