New release chaco

We recently hinted at Chaco’s release, and we’re excited to announce it is finally here! Rubén Fontana is a renowned Argentinian graphic designer, typeface designer, educator, and co-director with Zalma Jalluf of the FontanaDiseño studio. For decades his work has been — and still remains — a reference point in Latin America and Spain of what great design and influential identities can be.

With Chaco, Rubén has injected intentionality and a sense of place into the modern sans category. It was designed by paying close attention to two specific levels of function and aesthetics: the high-level concept of corporate identities and the rubber-meets-the-road functionality of an easily-read text family.

Combining aesthetic needs for identities, international wayfinding research, and the extreme details needed for small text, Rubén Fontana’s Chaco font family is an outrageously contemporary offering from classic roots. It has a repertoire of seven weights plus matching italics — packed in static fonts or as a variable font — that increase its ability to compose headlines and texts for mass media, particularly newspapers and periodicals. His solution is also a pitch-perfect typeface for identity and branding work, wayfinding, and composing immersive reading texts.

See all the details here, put it through the paces on our website type tester, and grab the entire family for your next project. And with it, join us in welcoming Rubén Fontana to our catalogue!