TypeTogether newsletter June 2012

SNEAK PREVIEW
Iskra, by Tom Grace

Iskra (spark or flash) is a new daring sans serif typeface by talented designer Tom Grace, who has already published two interesting typefaces with TypeTogether, the blackletter Givry and Alizé, a chancery italic.
Iskra, containing several width and weight variations, was conceived to challenge the limits between utilitarian and decorative. Sporting a low-contrast profile, it is a study of bridled energy in the Cyrillic and Latin scripts, and an oblique tribute to the less-predictable style of brush lettering. The first 14 styles will be available at the end of summer.

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TYPE IN USE
An editorial typographic pair

The renowned studio Cases i Associats selected Abril and Tablet Gothic for the redesign of local newspaper "The Bucks Herald". The carefully crafted design takes advantage of the versatility provided by these two families. In the main news section Abril Display is used for headlines and Abril Text for body copy. Tablet Gothic functions as a multi-purpose font in footnotes, highlights and titles of different sizes. In other sections Tablet Gothic takes on the role of a titling face with incredible presence on the page.

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CUSTOM TYPE
LEVI's

As part of our typographic service, we have been commissioned by design agency Wieden + Kennedy to create a custom stencil typeface based on an existing Bodoni version, kindly granted by Paratype. The resulting typeface includes Latin, Cyrillic and Greek and is being used for the global advertising campaign of LEVI'S this summer 2012. The Greek was almost entirely drawn from scratch and several features of the original were modified, such as overall contrast, shape of serifs and some actual letterforms. The position of the stencil cuts follows a natural logic creating a subtle and elegant impression.

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SNEAK PREVIEW
Adelle Cyrillic

Due to popular demand and our continuous effort to broaden language support, we have been working on a Cyrillic extension for our award-winning typeface Adelle. As its Latin sister, Adelle Cyrillic is intended for multi-purpose editorial use, providing robustness and personality. To guarantee consistency throughout the two scripts they also share proportions, colour and general features without stepping beyond typographic acceptance. Alexandra Korolkova was a great help in finding the right tone and fine-tune subtleties of shapes. All 14 styles will be available later in the summer.

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MOBILE EMBEDDING
More flavor for your apps

Mobile applications, whether they are for smart phones or tablets, are changing the way we interact with technology on a daily basis. This change is driven by very small companies with great ideas for new apps that make our lives easier, funnier, and simply better.... As a way of helping developers to be independent from system fonts and make the user experience more unique, TypeTogether is offering a pricing model that provides a cost efficient solution for typeface embedding in mobile applications. Simple and straightforward: Pay 3x the desktop licence price and get embedding rights for a mobile app on any number of platforms.

SEE ADELLE IN USE IN STACKTRACE
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EDUCATION
Creative scream in Rosario

José Scaglione was invited to deliver a lecture at the upcoming event Creative Scream in Rosario, Argentina. This yearly event gathers nearly 1000 designers at the Contemporary Expressions Center (CEC) for a 1-day conference. Scaglione will present a lecture about collaborative type design with a focus on typography for newspapers.

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