Type in use: Soleil in Poliversal
Tuco, an Argentinian design studio specialising in branding and brand strategy, recently redesigned Poliversal, a packaging company from Argentina. The new brand reflects the family-run values of the company and its commitment to the environment, while keeping a fresh and modern look.
For this task Tuco chose Wolfgang Homola’s fresh, geometric typeface Soleil. Here’s what Hernán Rosas, founding member of Tuco, said about using Soleil in Poliversal: “Soleil offers a fresh and contemporary approach. It stands out for its complex balance between geometric appearance and great flexibility, thanks to its wide range of variables and symbols. It is ideal for our new corporate image.”
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