Bree family for Siemens Healthineers
The German-based industrial manufacturing company, Siemens, created a new healthcare business with an approachable branding concept in 2016. For this new venture’s voice, they chose Bree for its confident and welcoming tone in headings and subheads, and used it for their logotype to get the feeling just right. Siemens then commissioned us to design the Vietnamese, Cyrillic, and Greek. Siemens Healthineers now has a new brand, pixel-perfect logotype, and eye-catching and inviting large text to speak directly to their B2C and B2B customers. Mash the link to read the article.
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