Karacters Design Group choose Bree as packaging font for the rebranding of a product line of sliced breads for their client Silver Hill Bakery, a Canadian company proud of their sustainable and GMO-free breads and bagels.
The redesign clearly freshens up the otherwise rather dull food category by using solid, matte colours on biodegradable bags with witty illustrations by Robert Hanson. The packaging has a distinct character and is bound to be picked up and examined by customers.
James Bateman, creative director, Karacters Design Group, says: "Our goal was to develop new packaging that would break through the homogeneity and connect with consumers in a humanistic way,” “The witty illustrations and unique names engage customers on an emotional level that makes you want to smile, while the short stories reveal the authenticity and integrity behind each carefully crafted loaf.”
Bree successfully communicates this playful approach.
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