A confident and spry Thai family based on handwriting rhythm and expressiveness.
The Bree Thai font family is Panuwat Usakulwattana’s rhythmic companion to the original Bree design by Veronika Burian and José Scaglione. The Thai script delivers a spirited look and feel for branding and headline usage, while retaining a welcoming tone in paragraph text.
Since
Bree Latin is clearly influenced by handwriting, its closest Thai counterpart is the modern loopless style. Not only does this help Bree Thai complement the other established scripts, it gives text a lively and approachable appearance in paragraphs with fluid shapes and measured flourishes. Bree Thai combines self-assuredness with joviality, and glyph alternates are available when a slight change in tone is desired. All this adds up to a big personality, so even when set in small text there is no skimming past the words Bree voices.
In 2019, the Bree font family got a huge update. A few shapes were updated or added (the ‘k’ and German capital ‘ß’), two entirely new weights were added (Book and Book Italic), and spacing was perfected. More than that, Vietnamese support was added to Bree Latin, and the Bree Greek and Bree Cyrillic scripts were designed from scratch to parallel the Latin’s tone. Arabic and Thai scripts were added in 2021, along with Pinyin and refined Vietnamese diacritics being added to the Latin, and Devanagari is currently under development. Additionally, Bree was designed in the variable font format for those who want complete control over the font’s appearance while simultaneously saving digital weight in the form of megabytes. This puts Bree in the perfect position for the next digital revolution.
The complete seven weight Bree Thai font family, along with our entire catalogue, has been optimised for today’s varied screen uses. Bree has been chosen for such wide-ranging uses as the branding for the country of Peru, Breast Cancer Awareness Month in the US, organic food brands, and numerous layouts including mobile apps, newspapers, online magazines, and books. Be sure to check out the other scripts in the full multiscript Bree family:
Arabic, Latin (including Pinyin and Vietnamese),
Cyrillic, and
Greek.
CREDITS
Lead design and concept
Panuwat Usakulwattana, Cadson Demak Co.,Ltd., (Thai)
Veronika Burian (Latin)
José Scaglione (Latin)
Engineering
Joancarles Casasin
Suppakit Chalermlarp, Cadson Demak Co.,Ltd. (Thai)
Quality assurance
Azza Alameddine
Consultancy Vietnamese
Donny Trương
Graphic design
Elena Veguillas
Rabab Charafeddine
Motion Design
Cecilia Brarda
Copywriting
Joshua Farmer