Dr Gerard Unger’s Sanserata is an articulated sans that mirrors Alverata’s creativity and concept. Its bright and unflappable nature make it perfect for positive and casual brands, and its accentuated terminals improve legibility in text.
Say it with emoji
Click to EditWhy dictionaries have started including emojis and dumb internet slang
Click to EditThe Sidney Morning Herald, long before Oxford Dictionaries named the tears-of-joy emoji 2015’s “word” of the year, the language grumps were grumbling about the downfall of the written word.
Dictionary.com had recently sanctioned “fleek” and “yaaas” - three a's. Merriam-Webster had officially welcomed “wtf” and “nsfw” into its fold. “Bae” and “bezzy,” “YOLO” and “wahh,” “fur baby” and “mkay” - hardly a month goes by without one of the world's most reputable dictionaries trumpeting some tidbit of internet slang.”
Don’t get butthurt about our bants!” reads a recent press release from Oxford Dictionaries — the same Oxford Dictionaries that traces its roots back to the parlours of London intellectuals in the 19th-century.
Dictionaries have always added new words, of course; if they did’t, they’d be useless. But sceptical philologists are correct in observing that the pace has gotten faster, the incubation times shorter, and the neologisms frequently more “ridic.”
“The lifecycles of words are infinite,” said Katherine Martin, the head of US dictionaries at Oxford University Press. “But the cycle has changed, and it’s now quite quick.”
We’ve long known, of course, that the internet and the mess of technologies we use to access it shape the way we communicate. Less discussed, but equally important, is how the internet has changed the institutions documenting, codifying and endorsing the language.
A bright and unflappable articulated sans dedicated to cheerful branding and a business casual tone.
Dr Gerard Unger expands the concept of Alverata to a sans type family with Sanserata, adding specific characteristics which improve reading. Sanserata’s originality does not overtly present itself at text sizes. Rather, at those sizes, it draws upon its enormous x-height, short extenders, and articulated terminals to improve readability, especially on screens.
Having articulated terminals means characters flare as they near their end, but readers likely won’t notice. What they would notice is that their ability to take in more content in a line of text is improved because the lettershapes are more defined. Articulation also makes clearer text from digital sources, where rectangular endings tend to get rounded by the emission of light from the screen.
Lately there seems a whispered discontent with the lack of progress in the sans serif category. Designs can either stretch too far beyond what is accepted or be too bland to be considered new. Sanserata’s strength is in being vivid and unique without being off-putting. This bodes well for designers of paragraphs and of branding schemes since, with Sanserata’s two flavors, it is well able to capture attention or simply set the tone. Sanserata’s first voice is a generous, friendly, and even cheerful sans serif. But when using the alternate letterforms its voice becomes more businesslike, though still with nice curves, generous proportions, and a pleasant character.
Sanserata comes in seven weights with matching italics, covers the Latin Extended character set, and is loaded with extras. Its OpenType features allow for the implementation of typographic niceties such as small caps, both tabular and proportional lining and oldstyle figures, ligatures, alternate characters, case-sensitive variants, and fractions. The complete Sanserata family, along with our entire catalogue, has been optimised for today’s varied screen uses. Dr Unger worked with Tom Grace on the production of Sanserata.
For extended branding use with Sanserata, check out Alverata, the contemporary, eclectic typeface drawn from roots in Romanesque Europe.
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A contemporary, eclectic font family drawn from roots in Romanesque Europe.
6 styles plus matching italics.
Latin script support for 100+ languages.
Books, branding, and advertising.
Small caps, arbitrary fractions, 5 sets of figures, and stylistic alternates.
TypeTogether is an indie type foundry committed to excellence in type design with a focus on editorial use. Additionally, TypeTogether creates custom type design for corporate use. We invite you to browse our library of retail fonts or contact us to discuss custom type design projects.
